https://ogma.newcastle.edu.au/vital/access/ /manager/Index en-au 5 Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: The effect of iconic brand color priming on brand personality judgments https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:41302 Wed 31 Aug 2022 12:22:37 AEST ]]> Examining the drivers and brand performance implications of customer engagement with brands in the social media environment https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:19178 Tue 27 Mar 2018 09:38:27 AEDT ]]> A spokesperson with any name won’t be as charming: the phonetic effect of spokesperson name and gender on personality evaluations https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:42450 Tue 23 Aug 2022 11:15:21 AEST ]]> Keeping it real: examining the influence of co-branding authenticity in cause-related marketing https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:42424 Tue 23 Aug 2022 09:23:41 AEST ]]> Go with the flow: engineering flow experiences for customer engagement value creation in branded social media environments https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:31217 Sat 24 Mar 2018 08:43:17 AEDT ]]> The effects of affective and utilitarian brand relationships on brand consideration https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:18923 Sat 24 Mar 2018 07:58:50 AEDT ]]> Three's company: investigating cognitive and sentiment unit imbalance in co-branding partnerships https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:27978 Sat 24 Mar 2018 07:38:45 AEDT ]]> Antecedents and consequences of participation in brand communities: A literature review https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:42304 Mon 22 Aug 2022 08:46:11 AEST ]]> The impact of age on consumer attachment to celebrities and endorsed brand attachment https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:25487 Fri 05 Aug 2022 10:28:29 AEST ]]>